Warm-Up & Sending Strategy
Warm-up best practices, ramp-up schedules, content optimization, and IP strategy.
8 articles
Learn the differences between email reputation repair and email warm-up, and determine which process your business needs for better deliverability.
Learn how email spam testing is conducted and what criteria are used to determine if an email is flagged as spam.
Learn what to expect during a 6–8 week warm-up, with weekly volume targets, what to send, and the metrics to monitor to protect sender reputation.
Learn about the risks and drawbacks of automated email warmup services and how they might affect your email deliverability.
Learn how to gradually increase email sending volume with a ramp-up schedule. This guide provides examples and best practices.
Learn how the age of your domain affects email deliverability and what factors to consider for new and older domains.
Learn how sub-domains can impact each other's reputation and strategies to manage it effectively.
Learn what to include and what to avoid in email copy, links, images, and HTML so spam filters read your messages as legitimate and relevant.